Media, Communication, Culture

Beschreibung

Media, Communication, Culture offers a bold andcomprehensive analysis of developments in the field amidst theeffects of postmodernism and globalization. James Lull, one of theleading scholars in the discipline, draws from a wide range ofsocial and cultural theory, including the work of John B. Thompson,Thomas Sowell, Nestor Garcia Canclini, Anthony Giddens and SamuelP. Huntington, to formulate a well balanced and highly originalaccount of key contemporary developments worldwide. The first edition of Media, Communication, Culture becamea well established introductory text. For this new edition coveragehas been expanded from six to ten chapters, and has been thoroughlyupdated to include all new developments in the field. In hisfamiliar and accessible style, Lull brings to life a diverse rangeof examples and mini case studies which will prove invaluable tothe reader. These range from the hip-hop hybrids of New Zealand'sMaori youth and the vastly divergent meaning of race and culture inBrazil and the United States to the global impact of McDonalds andMicrosoft. Complex theoretical ideas such as globalization,symbolic power, popular culture, ideology, consciousness, hegemony,social rules, media audience, cultural territory, and supercultureare explained in a clear and engaging way that challengestraditional understandings. By connecting major streams of theory to the latest trends inthe global cultural mix, the book provides a fresh and unsurpassedintroduction to media, communication and cultural studies. It willprove essential reading for undergraduates and above in the fieldsof media studies, communication studies, cultural studies and thesociology of culture.

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James Lull

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From reviews of the first edition: 'A comprehensive and fair-minded overview of the key mediatheoreticians, past and present ... an admirably scrupuloustextbook.' Times Literary Supplement 'An entertaining and useful book ... a delight to read. Abstrusetheoretical concepts are presented in a readable and engagingmanner, perfectly suited for the student. Lull often braces hisassertions with examples drawn from the recent popular culture,which undergraduates will enjoy. The text is amplified by a usefulglossary and reference section, as well as interesting graphics ...Lull's work is certainly recommended.' MultiCulturalReview 'A most readable book on theory with examples to help explainconcepts like hegemony and post-modernism ... a good introductionto media, communication, and culture for graduate or upper-levelstudents in communication.' Journalism and Mass CommunicationEducator 'A useful glossary of common terms in media and culturalstudies. Lull brings his extensive experience in teaching andcross-cultural audience research to good use, and there is animpressive breadth of theoretical reference ... good,student-friendly text.' Media International Australia 'This book needs to be taken seriously - what the author says isactually quite frightening and offers a glimpse into the real worldof global media domination. A valuable addition to the study ofmedia that will have people thinking.' The Lecturer
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