The Culture of Markets

Beschreibung

What are the logics of pricing, and why do some pricing schemesdefy standard economic expectations? What explains the differentlabor market outcomes of people who receive the same training fromthe same place and who have similar grades? Why do nationalgovernments issue statements about the country's history andpersonality when developing economic policies, and why arestruggles over the images pictured on money so hard fought? This engaging book locates the answers to these and other questionsin the cultural logics and dynamics that constitute and guidemarkets. Using clear prose and illustrative examples, Frederick F.Wherry demystifies what culture is, and how it can be identifiedboth in the way that markets are organized and in the way thatpeople operate within them. The Culture of Markets offers a comprehensive introductionto the puzzles found in studies of markets and to the ways thatcultural analyses address those puzzles. The clarity of thearguments will make this a welcome resource for upper-levelstudents of cultural sociology, economic sociology, andbusiness/marketing.

Autor*in

Frederick F. Wherry

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Kultursoziologie Sociology Sociology of Culture Soziologie

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"Fred Wherry elegantly introduces students to the cultural approach in economic sociology. Wearing his theoretical sophistication lightly, Wherry provides dozens of pithy illustrations from cutting-edge empirical research. This classy essay is deceptively simple. It provides the first synthetic construction of the cultural-economic field." Jeffrey C. Alexander, Yale University "Engaging and insightful, Frederick Wherry's The Culture of Markets brings together two allegedly separate worlds: markets and culture. Ranging from studies of corporations and households to art markets and more, the book surprises and instructs. A must read not only for specialists but for anyone interested in learning how the economy really works." Viviana A. Zelizer, Princeton University "This is an excellent book by one of today's most creative economic sociologists, Frederick Wherry. The key argument is that culture affects markets in ways that economics simply cannot capture. Exactly how does this happen? For the answer - which is surprising! - you have to read the book. Perfect for use as a textbook at the undergraduate level, but also of much interest to the general reader and graduate students." Richard Swedberg, Cornell University
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