Cooperative Strategy

Beschreibung

This book is aimed at providing managers with a framework to analyse strategic alliances, and thus help them deal better with the management issues raised by inter-firm collaboration. It significantly advances the understanding of strategic partnerships in four areas: * It offers a truly global perspective on strategic alliances by drawing on cases and examples from Europe, America and Asia. In addition to the examples presented throughout the text, it specifically analyses in detail 30 alliance cases in a variety of manufacturing and service industries. * Rather than trying to promote an over-simplistic "one best way" of managing alliances, it provides detailed guidelines to finely tailor the firm's strategy to the particular type of alliances it has chosen to engage in. * It formulates operational recommendations on how to manage alliances which draw from original research results on the outcomes of alliances and on their impact on the long term competitive position of the firms that form them. * It focuses in particular on alliances formed by competing firms and helps disentangle the ambiguities of such unconventional arrangements and avoid the pitfalls of "co-opetition". Overall, the authors skilfully combine detailed case studies with close analysis of the variety of collaboration to suggest managerially relevant approaches to each type of alliance. The core chapters look at international expansion joint ventures, vertical partnerships, cross-industry agreements, shared-supply alliances, quasi-concentration alliances, and complementary alliances.
Dieses Buch vermittelt dem Manager einen allgemeinen Rahmen, aufgrund dessen er die verschiedenen Muster strategischer Allianzen identifizieren kann. Ebenso wird aufgezeigt, wie er die geeigneten strategischen Maßnahmen und organisatorischen Vorbereitungen trifft, um den besten Nutzen aus firmenübergreifender Zusammenarbeit zu ziehen. Mit zahlreichen Beispielen und Abbildungen zur Verdeutlichung der entwickelten Ideen und Konzepte und des analytischen Rahmens.(04/99)

Autor*in

Pierre Dussauge

Themen in »Cooperative Strategy«

Business & Management Production Operations Management Produktionssteuerung Strategic Management Strategische Allianz Strategisches Management Unternehmenskooperation Wirtschaft / Management Wirtschaft u. Management

Stimmen zu »Cooperative Strategy«

"Dussauge & Garrette's work provides a useful and quickly absorbed framework." -- The Antidote, Vol 29, 2000
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