Business Unit Strategy

Beschreibung

This book explores strategy from its roots. It defines strategy in terms of nine different typologies and analyzes each in detail. Each typology takes into account variables such as location, premises, facilities, technology, employees, product lines, target markets, supply and distribution. The book discusses how organizational inertia and momentum create a unique business pattern of investments and activities.

Autor*in

Eli Segev

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Strategische Planung Wirtschaft / Management

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