Cause Marketing for Nonprofits

Beschreibung

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.

Autor*in

Jocelyne Daw

Themen in »Cause Marketing for Nonprofits«

Business & Management Gemeinnützige Organisation Gemeinnützige Organisationen / Management u. Führung Non-Profit Organizations / Management Leadership Wirtschaft u. Management

Stimmen zu »Cause Marketing for Nonprofits«

"Jocelyn Daw has done a meaningful service to nonprofit causemarketers with her book Cause Marketing for Nonprofits. She bringsreal-world experience, workable suggestions and a sharp pencil to atopic that has, too often in my view, been drawn with a broadbrush." (CharityChannel.com, 8/7/08) "Jocelyn Daw, a recognized authority who has been involved incause marketing since 1988, draws on her considerable experience tooutline the many ways nonprofits can partner with the businesscommunity for mutual benefit. One of the most useful parts of thebook was chapter 12, which includes the Seven Golden Rules andSeven Deadly Sins of cause marketing. Among most important caveatsare making sure to pick the right partners and that therelationship is not one sided or too commercial." (Nonprofit andVoluntary Sector Quarterly, Vol. 37, No 1)
()

Details

Link teilen