Making Innovation Pay
People Who Turn IP Into Shareholder Value
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Beschreibung
Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.
Autor*in
Bruce Berman
Themen in »Making Innovation Pay«
Business & Management Geistiges Eigentum Geistiges Eigentum u. Lizenzen Intellectual Property, Licensing Lizenz Wirtschaft u. Management
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"The authors are telling us that IP Management is going through anevolution...this book provides a firm grounding in the issues...Istrongly recommend it to NPD practitioners, consultants and seniormanagers." (The Journal of Product Innovation, September2007)
"I strongly recommend it to NPD practitioners, consultants, andsenior managers." (Journal of Product Innovation Management;9/07)
"Informative and insightful. This edited compendium containseleven chapters featuring easy-to-read contributions.... Thebook is laid out well, and it is a breezy read. Although the targetaudience is senior executives and managers in the world ofbusiness, the book is a very good collection for anyone interestedin intellectual property... Worth the time, money andeffort."
--Professor Jay Kesan, J.D., Ph.D., U. of Illinois(Voiceless.com, October 4, 2006)
"Timely and insightful essays from ten leading practitioners- eleven if you count Berman himself. The book addressesserious topics, like fiduciary duties and risk management, with farmore credibility thatn any one author or practitioner could."(les Nouvelles, September 2006)
"MIP is a must for senior management and a great resource forthe IP practitioner. Thanks again, Bruce Berman, for putting IPmanagement into a business perspective and maiking it morecomprehensible to senior execuitves, professionals and managersalike." (les Nouvelles, September 2006)
"As a 37 year patent practitioner, I found the first 50 pages ofthis book to be an eye-opener. It not only is worth the cost of thebook, but in my view is worth the entire cost of the seminar forwhich it was offered as a preliminary read."
--Dave Stallard, Wood, Herron & Evans, L.L.P.
"In his new book, Making Innovation Pay, Berman writesthat patent owners have the same rights as property owners toprotect and prosper from their assets, and he taps some of the mostrecognized IP gurus in the game to show companies how best toaccomplish that." (Corporate Dealmaker, Mar-Apr 2006)
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