Beyond Six Sigma

Beschreibung

Six Sigma is an incredibly powerful tool for trimming the fat frombusiness processes and increasing operating efficiency to a pointof near-perfection. But the days of cutting costs to createshareholder value are quickly coming to an end. In order to competein today's super-hot global economy, companies like yours needradically new tools for connecting more closely with customers,identifying emerging market trends, and seizing opportunities forgrowth. Enter Customer Value Creation (CVC). In this breakthrough guide to driving profitable growth, authorsGary Plaster and Jerry Alderman introduce CVC, a revolutionarycustomer-centered business paradigm that marries Six Sigma tools tothe sciences of marketing and strategy. "Beyond Six Sigma is practical, useful, and readable. Thelinkage of Six Sigma to customer processes is truly the next phasein achieving a competitive advantage with sustainable results. Amust-read for every COO and CMO looking for the formula forprofitable growth." --Robert T. Cancalosi, Chief Learning Officer, GEHealthcare "An insightful, practical, step-by-step approach to achievingprofitable growth through a focus on building customervalue." --R. Craig Breese, President, Maytag International "Plaster and Alderman have applied real-world principles tocreate a disciplined approach to growth that will truly become thenext Six Sigma. Brilliant!" --Darrell Graddy, Vice President, Lockheed Martin "This is a book that speaks management's language. It shows us astraightforward approach to profitable growth by startingoutside-in, i.e., with the customer. What a novel concept!" --James E. Goodwin, former chairman and CEO, UnitedAirlines "This is one amazing book. Easy to read, easy to digest, andeasy to implement. It's loaded with insight, novel ideas, cases,and breakthrough recommendations." --James A. McClung, former senior vice president and executiveofficer, FMC Corporation "This groundbreaking book clearly defines the growth agenda forall companies and provides the tools needed to deliver results!Plaster and Alderman get it!" --D. Keith Pigues, Vice President, Marketing, CEMEX "It would take a dozen marketing books to cover the ground thatPlaster and Alderman cover with this new book. Building andsustaining growth is today's top priority and the authors hit thismark. Interesting, thought-provoking, and definitelyon-target." --Michael Preston, Professor, Columbia University BusinessSchool

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Gary Plaster

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