Designing Brand Identity
A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Beschreibung
From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands. With an easy style, step-by-step considerations, and a proven, universal five-phase process and methodology for creating and implementing effective brand identity, it offers the tools that brand managers, marketers, and designers need when creating or managing a brand. The new edition now includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Tazo Tea, and Mini Cooper.
Autor*in
Alina Wheeler
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".the new edition of this well-regarded book is a joy.an inspiring and powerful toolkit" (The Marketer, May 2006) ".the new edition of this well-regarded book is a joy.an inspiring and powerful toolkit" (The Marketer, May 2006)
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