Avon

Beschreibung

A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfumesample back in 1886. The company, long famous for ringing customerdoorbells, is now the world's largest direct salesorganization--with almost five million representatives in morethan 140 countries. AVON: Building the World's Premier Company for Women isthe first book ever to show how this cosmetics juggernaut achievedsuch incredible success, while revealing secrets any business canuse to effectively market products of all kinds--especially towomen. Through this entertaining journey, you'll not only learn thecolorful Avon story, but also see how every company, big or small,can benefit from its unique approach to sales and productdevelopment. "By providing women with an unlimited opportunity for careersuccess, Avon harnessed the power of a committed sales force to wincustomers and grow the business. The company's success story istestimony to the importance of focusing on your core business whilerecognizing the changes taking place with your customers and theenvironment." --Mary Sammons, President and CEO, Rite AidCorporation "The book is an excellent primer on how to successfully makealternative forms of distribution work." --Allen Burke, Director of Merchandising, QVC, Inc. "The author's incisive revelations . . . capture theextraordinary personalities and entrepreneurial strategies of oneof America's most spellbinding success stories." --Annette Green, President Emeritus, The FragranceFoundation

Autor*in

Laura Klepacki

Themen in »Avon«

Business & Management Marketing Marketing & Sales Marketing u. Vertrieb Wirtschaft Wirtschaft u. Management

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"...this book is vital for several reasons...avon is the epitome of the entrepreneurial innovator; learning how it was done is well worth the time spent." (MBA Business, Summer 2005)
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