Electronic Commerce
Strategies and Models for Business-to-Business Trading
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Beschreibung
This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.
Autor*in
Paul Timmers
Themen in »Electronic Commerce«
Business-to-Business Electronic Commerce Wirtschaft / Werbung, Marketing
Stimmen zu »Electronic Commerce«
"Book of the month - "It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for B2B electronic commerce strategies and includes recommendations for the implementation of a marketing strategy for B2B e-commerce." - Free Pint"For the businessman wanting to explore all the business issues of e-commerce this book is reliable in tis depth." - Network News"Timmers has written a well researched book on Electronic Commerce. It gives an excellent grounding into business to business Internet trading. If you are interested in this subject then buy this book." - Strategy "This book provides a helpful overview of how some companies have created and added value through successful e-commerce strategies. The opportunities and risks of B2B in the Internet are demonstrated."--Global Risk Report, Vol 4, 2000
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