A Double Scotch
How Chivas Regal and The Glenlivet Became Global Icons
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Beschreibung
A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet--two Scotch whisky brands recognized the world-over for their unparalleled quality. Founded by Scottish grocers from Aberdeen, Chivas Regal stands as the world's most popular prestige blended Scotch. First distilled by a pistol-packing Highlander, The Glenlivet is today the top-selling single-malt Scotch in America. F. Paul Pacult explores these two iconic spirits and tells the remarkable story of the two families who endured numerous hardships to build their brands. A business book that goes down easy, A Double Scotch tells the story of the world's favorite whiskies, and the story of the nation and families that made them so.
Autor*in
F. Paul Pacult
Themen in »A Double Scotch«
Business & Management Wirtschaft Wirtschaft u. Management
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".this book, like the whisky, never palls.one forthe fans." (Scots Magazine, November 2005)
".an intriguing history lesson from the point ofview of the wee dram.an informed and intelligent read."(MBA Business, Summer 2005)
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