Competing for Capital

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Praise for Competing for Capital "An indispensable guide for investor relations and communicationcounselors alike. With more individual investors in the market thanever before, this book makes navigating the new regulatory playingfield much more possible--and makes clear the path tovictory." --Michael W. Robinson Director, Levick Strategic Communications; Former Director ofPublic Affairs and Policy, U.S. Securities and Exchange Commission(SEC); Director of Media Relations, NASD "More than simply writing a textbook on IR, Bruce Marcus shares hiswealth of experience and critical viewpoint with those seeking tounderstand a fast-changing profession." --June Filingeri President of Comm-Partners LLC, Investor Relations Consultant, andEducator "Bruce Marcus puts some solid ground under the shifting landscapeof being an investor relations professional. A must-read primer forpublic companies." --Robert C. Roeper Managing Director, VIMAC Ventures, LLC "As the song lyrics go, 'everything old is new again,' but thistime with a vengeance. Disclosure has always been the touchstone ofsecurities laws, but now more disclosure is required on a real-timebasis with heightened accountability. Competing for Capital is amust-read for those in the securities industry, providing insightsinto securities markets, the information age and technology, andtheir impact on the job of investor relations professionals.Investors come in all shapes and sizes from around the globe, andinvestor relations personnel have their work cut out for them toprovide clear, comprehensible, and comprehensive information,accessible to the novice and sophisticate alike. Competing forCapital shows them the way." --Donna L. Brooks, Esq. Partner, Shipman & Goodwin, LLP "Competing for Capital puts our recent turbulent financialmarketplace in context, provides solid information for both new andexperienced investor relations practitioners, and offers insightsinto the future of IR--all in Bruce Marcus's easy-readingstyle." --Dixie Watterson IR consultant, Communica Partners "Competing for Capital aptly illustrates how investor relations hasbecome a major corporate responsibility in generating trust, andhow the profession must realize now more than ever that the needsof investors have changed because of technology, regulation, andglobalization." --Mark Kollar Managing Director, Cubitt Jacobs & Prosek

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Bruce W. Marcus

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