What I Learned From Sam Walton
How to Compete and Thrive in a Wal-Mart World
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Beschreibung
Praise for WHAT I LEARNED FROM SAM WALTON
"Michael Bergdahl's book presents unique insights into thestaggering international success of Wal-Mart. Throughout the pagesof this book, you can almost hear Sam Walton himself coaching andinspiring his legion of employees to greatness."
-Tracy Mullin, President and CEO, National Retail Federation
"Retailers, non-retailers, manufacturers, and suppliers will enjoyBergdahl's insights into Wal-Mart's service culture and itsleadership icon, Sam Walton."
-Roger J. Dow, Senior Vice President Global and Field SalesMarriottInternational, Inc.
Bergdahl outlines his competitive strategy with the acronymP.O.C.K.E.T.S.
P-Price: Don't try to compete on price; differentiate your productselection.
O-Operations: Break the retail "ready, shoot, aim" tacticalorientation bydeveloping an actual strategy to compete.
C-Culture: Build a can-do culture with a strong sense of urgency.Communicate your values and beliefs over and over again to youremployees.
K-Key Item Promotion/Product: Determine who you are and uniformlycommunicate your brand message to your entire team.
E-Expenses: Become obsessed about controlling costs.
T-Talent: Recruit constantly and hire people who have bothexperience and high potential.
S-Service: Never take your customer for granted. Empower youremployees to make decisions involving customer concerns.
Autor*in
Michael Bergdahl
Themen in »What I Learned From Sam Walton«
Business & Management Business Self-Help Ratgeber Wirtschaft Wirtschaft Wirtschaft u. Management