Flying High
How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry
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Beschreibung
Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.
Autor*in
James Wynbrandt
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As veteran airlines writer James Wynbrandt shows in his excellentnew book, Flying High, it took JetBlue's hyperkinetic free spiritDavid Neeleman to extend the revolution started by Southwest's HerbKelleher into a heady new frontier--by putting the discountersin a nose-to-nose rivalry with the major carriers. A devout Mormonwith nine children, Neeleman, from Salt Lake City, learned aboutcustomer service as a kid on a milk crate in his grandfather'sconvenience store. When customers demanded a product his granddaddidn't have, young David would bolt out the back door to Safeway tobuy it. After a stint as a missionary in Brazil, Neeleman--acollege dropout with ADD--started a travel agency, a charterairline to Hawaii, and a low-cost carrier called Morris Air, whichhe sold to Southwest. After just five months, Kelleher firedNeeleman, who'd barge into meetings and loudly lecture Southwest'sproud managers on where their airline was screwing up.
By the time he founded JetBlue in 1999, Neeleman had alreadypioneered many of the boldest innovations in aviation, includinge-ticketing, automatic ticket machines, and at-home reservationstaffs. Backed by farsighted investors, among them George Soros,JetBlue busted the biggest myth in airlines by proving that alow-cost carrier can also beat the majors on service. WhileWynbrandt clearly idolizes Neeleman as a curious blend of saint andgladiator, his idol does deserve our gratitude. It took thishyperactive dreamer to put a fresh face on a tired industry, toshow at long last that customers, not old-line carriers, arecharting the future of commercial aviation. (Fortune, June28, 2004)
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