Intellectual Property
Licensing and Joint Venture Profit Strategies
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Beschreibung
Companies are increasingly looking to their intellectual property(patents, trademarks, formulas, copyrights, brand names,distributions systems, etc.) as a profit center. As they try toextract more value from their holdings, some of which have beenleft dormant for years, many are looking beyond their own coreproducts to partnerships with outside industries.
Now it its third edition, Intellectual Property: Licensing andJoint Venture Strategies provides the most up-to-date practicaltools for evaluating the investment aspects of licensing and jointventure decisions, and discusses the legal, tax, and accountingpractices and procedures related to such arrangements.
Autor*in
Gordon V. Smith
Themen in »Intellectual Property«
Business & Management Geistiges Eigentum Geistiges Eigentum u. Lizenzen Intellectual Property, Licensing Lizenz Wirtschaft u. Management