The Patterson Principle of Selling presents the art of selling from the original master salesman of America, John Patterson. These century-old proven sales strategies created by John Patterson, the father of American salesmanship, are more powerful and relevant today than they were 100 years ago. It was Patterson who created the original personality sales model. It was Patterson who created the first book on how to deal with objections. It was Patterson who held the first sales boot camps.
Jeffrey Gitomer