Ian H. Gordon Gordon Competitor Targeting

Competitor Targeting

von Ian H. Gordon

Winning the Battle for Market and Costumer Share

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Beschreibung

Competitor targeting is the process of identifying specific competitors and creating a strategic and tactical offense against them in. * order to increase a company's differentiation, market share, and shareholder value relative to others in the industry. In an increasingly competitive business environment, Competitor Targeting gives companies the tools they need to wage and win the business war.

Autor*in

Ian H. Gordon

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Wirtschaft / Management

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Details

ISBN: 9780471644101
Verlag: John Wiley & Sons
Erscheinung: 11.01.2002

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