Multinational Strategic Alliances

Beschreibung

Multinational strategic alliances are one of the most significant tools used today in business, especially in multinational firms. Although such alliances have been around for a long time, they are particularly important in today's business world, and their breadth of use and complexity highlights the need for a comprehensive guide such as this. This fully up-to-date book covers a broader range of alliances and has more current case studies than anything else on the market.

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Robert J Mockler

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Internationale Kooperation Strategische Allianz

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