Reframing Business

Beschreibung

'Globalization is truly feasible but rarely has there been such an enormous gap between what is possible and what is cultural reality. Ironically, the enormous opportunities that exist today, as well as the extraordinary possibilities of success or failure lie within this gap With the new technologies now available, almost anything is possible from an operational standpoint ( the limits lie solely in our consolidated habits, our mind sets and our culture). Truly extraordinary for the importance of its theme, no less than for its author, this book addresses the central challenge which leaders face today in terms of their ability * to provide a valid vision of the future translated into precise objectives through the reframing of the business system and the creation of value in the new competitive context * to assure a process of reframing the mind set of the company people necessary to translate this vision and these objectives into results and to bring about a new reality through this reframing effort' Alfredo Ambrosetti, Chairman Ambrosetti Group Recognized by his peers as one of the leading management thinkers of his time, Richard Normann takes a new approach to strategy and provides an original way to think about organizations and create a different future. In this demanding, but rewarding book, he shows that providing organizations are prepared to radically rethink the way they do business they can occupy the high ground of the future
1983 veröffentlichte Dr. Richard Norman das erste Buch, das einen integrativen Ansatz zum Management von Dienstleistungsunternehmen beschrieb. Sein neues Buch "Reframing Business" behandelt einen neuen strategischen Ansatz, der davon ausgeht, dass Unternehmen in der Lage sein müssen, Geschäftsprozesse und Geschäftsabwicklung zu überdenken, um auch in Zukunft wettbewerbsfähig zu bleiben. Hierzu ist es notwendig, dass sie Ideen, Konzepte und Modelle in die Praxis umsetzen können. Norman stellt hier neue Geschäftsmodelle vor und zeigt Unternehmen, wie sie ihre Abläufe neu strukturieren und die sich hieraus ergebenden neuen Möglichkeiten nutzen können.

Autor*in

Richard Normann

Themen in »Reframing Business«

Business & Management Strategic Management Strategisches Management Unternehmensentwicklung Wirtschaft u. Management

Stimmen zu »Reframing Business«

"... [an] insightful and illuminating book where complex theoretical issues and questions are integrated..." (International Journal of Service Industry Management, May 2004) "...fine book..full of wisdom and experience, a beautifully written work.,,the business person who reads this book will not only be better at business but at life as well." (GNB Global Business Network, July 2001) "...[Normann] is provocative, original and bold. This is a book to be stimulated by (Technovation) "...well worth reading..." (Long Range Planning)
()

"... [an] insightful and illuminating book where complex theoretical issues and questions are integrated..." (International Journal of Service Industry Management, May 2004) "...fine book..full of wisdom and experience, a beautifully written work., the business person who reads this book will not only be better at business but at life as well." (GNB Global Business Network, July 2001) "...[Normann] is provocative, original and bold. This is a book to be stimulated by (Technovation) "...well worth reading..." (Long Range Planning)
()

Details

Link teilen