Special Events

Beschreibung

As the philosopher Martin Buber wrote, "All real living ismeeting." People like to get together. That?s why special eventscan often work so much better for nonprofit organizations thanother, less social types of fundraising programs. From red-carpetgalas to Saturday afternoon street fairs, special events offernonprofits an unparalleled opportunity to both raise money and makefriends. Yet for all the benefits--and they aregreat--inexperience and bad planning can make these eventsmore trouble--and a greater financial drain--than theyare worth. Special Events: Proven Strategies for NonprofitFundraising, Second Edition is the complete guide to makingyour next nonprofit event the rousing success it can be. Packedwith author and development professional Alan Wendroff's realisticinsights and pointers, this text provides a logical andcomprehensive outline of event planning, with a special emphasis onfitting these events into the larger framework of the nonprofit?sorganizational goals. Inside you?ll find such helpful tools as: * Seven goals for a successful event * The Master Event Timetable (METT), a proven organizational toolthat provides step-by-step guidance through the entire eventprocess * A case study explaining in understandable detail how toimplement the advice and methods outlined * An accompanying CD that includes sample timelines, worksheets,checklists, budgets, writing examples, decision tables, andcontracts From choosing the right event to the best way of expressingthanks afterwards, Special Events covers all aspects ofproducing a winning fundraiser for your organization. In additionto the brass tacks of managing logistics, the coverage includesthoughtful discussions on how to take full advantage of thenetworking, volunteer recruitment, public relations, andmotivational opportunities your special event can provide. Thisupdated Second Edition features new information in theseareas, plus an entirely new chapter on using the Internet for eventplanning. With the needs of nonprofit organizations only growing asdonations shrink, special events become more and more vital insustaining the life of these organizations. Nonprofit lay leaders,professionals, and staff, as well as marketing professionals andevent planners who work with nonprofits, will all find inSpecial Events, Second Edition a clearly drawn road mapleading to fundraising success.

Autor*in

Alan L. Wendroff

Themen in »Special Events«

Business & Management Gemeinnützige Organisationen / Mittelbeschaffung Non-Profit Organizations / Fundraising & Grantsmanship Wirtschaft u. Management

Stimmen zu »Special Events«

"This comprehensive and detail rich book is a great addition to afundraising library. Novices will find their anxiety banished andseasoned professionals will find they still can learn some things.If you want maximum mileage out of your events, use this book!"--Kim Klein, Publisher, Grassroots Fundraising Journal "Applause for Alan Wendroff's book, Special Events ProvenStrategies for Nonprofit Fundraising, called for a Second Edition- an encore. Alan Wendroff uses his return to the stage as anopportunity to expand upon and enrich his previously presentedspecial event strategies. In this updated edition, Wendroff guidesthe reader onto the Internet with its cost effective, timely, andconsiderable means for planning and conducting special events. Theweb-based strategies discussed in the Second Edition includevolunteer enlistment, marketing to an expanded audience, andmoment-by-moment stewardship. The newly presented strategies canfurther your event's success and attract greater returns foraddressing organizational mission objectives." --SkipHenderson, MSW, Providing Fund Raising Counsel "Alan Wendroff takes special events seriously. This updatededition of his work is essential for organizations seeking toinvolve today's potential donors and volunteers."--Eugene R. Tempel, Executive Director, The Center onPhilanthropy at Indiana University, headquartered at IndianaUniversity-Purdue University Indianapolis "Alan Wendroff significantly upgrades every developmentofficer's library with Proven Strategies for Nonprofit Fundraising,Second Edition. In one volume, Alan provides specifics that areculled from his years of experience and delivers his counsel withthe touch of a mentor and a sense of humor. This work providesadditional and valuable resources for the experienced professionaland sage advise for the novice." --Paul I. Kuznekoff, Directorof Development, The Allen and Joan Bildner Center for the Study ofJewish Life at Rutgers, The State University of New Jersey "Once again, Alan Wendroff provides doable step-by-step planningand strategizing for special events fundraising. His proven methodis so sufficiently down-to-earth that both volunteers and staff canbenefit tremendously from this simple implementation guide. In fact, it would make an excellent 'thank you' gift forvolunteers. They'll feel empowered and more equipped to assist withthe charitable cause for which they are willing to give time andmoney." --Nancy May, Resource Development Consultant, GoodSamaritan Foundation
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