M-Commerce
Technologies, Services, and Business Models
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Beschreibung
The first complete introduction to the technology and businessissues surrounding m-commerce
With the number of mobile phone users fast approaching the onebillion mark, it is clear that mobile e-commerce (a.k.a."m-commerce") is the next business frontier. Authored by arecognized international authority in the field, this bookdescribes the brave new world of m-commerce for technical andbusiness managers alike. Readers learn about the driving forcesbehind m-commerce, the impact of WAP, 3G, mobile payment, andemerging location-sensitive and context-aware technologies. Acomprehensive look at emerging m-commerce services and businessmodels, as well as the changing role of mobile network operators,content providers, and other key players. The author concludes withinformed predictions about the future of m-commerce.
Autor*in
Norman Sadeh
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"...easy to read...well-written and nicely set out?a usefultool..." (M2 Best Books, 9 September 2002)
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