Web Metrics

Beschreibung

There now exists a wealth of tools and techniques that candetermine if and how a Web site is providing business value to itsowners. This book is a survey of those metrics and is as importantto IT executives as it is to marketing professionals. * Jim Sterne is recognized worldwide as a leading Internetbusiness expert and is the author of several Wiley books, includingWWW Marketing, Third Edition (0-471-41621-5) * Explains the criteria for building a successful site, surveyingthe tools, services, techniques, and standards for Web measurement,and fully integrating those metrics with the customerexperience * Companion Web site contains links to online tools, resources,and white papers

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Jim Sterne

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Computer Science Homepage Informatik Internet Internet Business

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"...A great book which actually manages to make a boring subjectworth reading about..." (Internet News Bulletin, 18September 2002) "...if the book had been published earlier, perhaps there wouldhave been less fallout from the dot.com bubble bursting..." (www.Suchmaschinen Optimierung (German), 17 September 2002) "...innovative...provides you with everything you need to knowto measure your online business strategy..." (www. Software Pro, 18September 2002) "...a useful book...useful to anyone in web development..."(Computer Bulletin, May 2003) "...if you have lots of money and lots of staff, I wouldrecommend you get this book..." (Cvu, June 2003) "...the content is solid and valuable...a book worth buying..."(Performance Measurement and Metrics, August 03)
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