Starting on a Shoestring

Beschreibung

Live your entrepreneurial dream with no-or little-money down Where there's a will, there's a way. Even if you don't havestart-up money in the bank, you can get your new business on itsfeet with ingenuity and knowledge. Starting on a Shoestring is thekey to your success. Now in its Fourth Edition, this perennialbestseller has helped thousands of people live out their dreams; itprovides the knowledge and the confidence you need to get yourbusiness off the ground and up and running. Authoritative,step-by-step guidance will answer your questions, help you planyour strategy, and get you started. In the new Fourth Edition, anall-new chapter covers everything you need to know about theInternet, from creating an online presence for your business tounderstanding all the tech jargon. And there's more: * Make sure your business idea is right for you-before you take therisk * Find sources of capital and approach them confidently * Six common myths: avoid the traps and misconceptions of startingup * Should you take on a partner? * Setting up: bargains on equipment, dealing with suppliers, theadvantages of leasing, value of consignments * Marketing and advertising on a shoestring: free publicity,word-of-mouth, creating a prestige image cheaply * Examples of businesses like yours that maximized their success onthe Internet Now better than ever, Starting on a Shoestring gives you a wealthof vital information you'll find in no other book-it's your firststep to entrepreneurial success.

Autor*in

Arnold S. Goldstein

Themen in »Starting on a Shoestring«

Business & Management Klein- u. mittelständische Unternehmen u. Existenzgründung Small Business & Entrepreneurship Wirtschaft u. Management

Stimmen zu »Starting on a Shoestring«

Details

Link teilen