How to Ensure That the Customer Is Truly Your Number OnePriority
How do winning organizations such as General Electric, Ericsson,and Nokia use project management to reduce time to market, triminventory and supplier costs, and minimize obsolescence in theirproduct lines? Why do so many companies fail when trying to do thesame?
In Building Customer-Based Project Organizations,two inter-nationally recognized project management gurus reveal thesecrets behind these fabulous successes. Jeffrey Pinto and PekkaRouhiainen demonstrate that building and maintaining long-termcustomer relationships is the key to successful project management,offering a method and an implementation strategy that companies canuse to streamline their development and supply chainoperations.
This manual for success shows project managers how to:
* Place the customer at the center of the company's operationalstrategy
* Use customer needs to drive project development and supplychain management
* Deliver greater value to the customer and the business
* Increase efficiency, responsiveness, and profitability
By following the clearly stated principles and methodologypresented in Building Customer-Based ProjectOrganizations, companies in any business sector can "get itright" the first time and build long-term customer relationshipsthat will continue to increase profitability far into thefuture.
Jeffrey K. Pinto
Business & Management Production Operations Management Produktionssteuerung Wirtschaft u. Management
".this book provides a lot of practical examples that can be used to open up the discussion within your organisation." (Supply Management, 4th October 2001)
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