Data Mining Cookbook

Beschreibung

Increase profits and reduce costs by utilizing this collectionof models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support,and as well as manage risk, business managers must be able to minecompany databases. This book provides a step-by-step guide tocreating and implementing models of the most commonly asked datamining questions. Readers will learn how to prepare data to mine,and develop accurate data mining questions. The author, who hasover ten years of data mining experience, also provides actualtested models of specific data mining questions for marketing,sales, customer service and retention, and risk management. ACD-ROM, sold separately, provides these models for reader use.

Autor*in

Olivia Parr Rud

Themen in »Data Mining Cookbook«

Computer Science Data Mining Database & Data Warehousing Technologies Datenbanken u. Data Warehousing Informatik Marketing Risikomanagement

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"...the descriptions are clear, concise, unambiguous...she has clearly succeeded..." (The Institute of Direct Marketing -theidm.com
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