The ebay Phenomenon
Business Secrets Behind the World's Hottest Internet Company
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The buzz about The ebay Phenomenon
"David Bunnell's portrayal of eBay paints a picture of one ofthe most daring, fanatically innovative, customer-centric companieson the planet. It demonstrates how a small, driven group of peoplecan listen to customers and reinvent the world-inspiring!"
--David Siegel, author, Futurize Your Enterprise
"Read The eBay Phenomenon if you want the inside accountof how this innovative company became one of the decade's greatestbusiness success stories. Regardless of what business you're in,David Bunnell's exciting chronicle offers valuable lessons and ariveting narrative."
--Eric Nee, Senior Writer, Fortune
Autor*in
David Bunnell
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Auktion Business & Management Electronic Commerce Internet Wirtschaft u. Management
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..."Bunnell schreibt über das erstaunliche Wachstum derfabulösen "money-making machine" in einer kurzweiligen undklaren Sprache. Als kenntnisreicher Historiograf desEbay-Phenomenons kommentiert er abwechselnd mal aus der Sicht desKapitalgebers, mal aus der des Analysten, des Managementberatersoder des Internet-Experten. Dieser Perspektiven-Mix macht den Reizdes Buches aus..."
Financial Times, Deutschland
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