The Jericho Principle

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Understanding the opportunities and dangers of innovation throughintercompany collaboration The Jericho Principle identifies key trends and patterns in theincreasing use of collaboration by corporations and creates astrategic and operational framework for answering key questionsabout the why and how of using collaboration to rapidly createinnovation in uncertain times. Two business and technologystrategists from Bearing Point Consulting, formerly KPMG, providemodels and diagnostics that break down the various collaborativemodels in the marketplace, to give managers the tools andunderstanding they need to quickly and effectively launch thestrategic partnerships and alliances that will drive innovation andvalue creation. Using case studies, client stories, and research,the authors offer the reader a clear view of the promise and perilof collaboration, revealing what works and what doesn't. Ralph Welborn (Westwood, MA), Senior Vice President, and VincentKasten (Fanwood, NJ), Managing Director, are senior business andtechnology strategists with Bearing Point Consulting, one of theworld's leading management consulting and systems integrationcompanies.

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Ralph Welborn

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Business & Management Strategic Management Strategisches Management Wirtschaft u. Management

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