What Went Wrong at Enron

Beschreibung

An easy answer guide to the difficult questions surroundingEnron What Went Wrong at Enron explains the critical steps, transactions,and events that led to the demise of a company that was onceconsidered one of the most innovative corporations in the UnitedStates. Energy risk management expert Peter Fusaro gets insideEnron and provides a coherent account of the who, why, where, andwhen of this corporate debacle, without sacrificing the complexityof what has happened. Enron has been front-page news for months,but confusion still remains about what actually happened. What WentWrong at Enron is written for readers who find themselves wonderingwhat exactly is an energy trading company, what was the sequence ofevents that caused the largest corporate bankruptcy in U.S.history, and what does this all mean for me.

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Peter C. Fusaro

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Finance & Investments Finanz- u. Anlagewesen Wirtschaft

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"Das Buch...ist spannend geschrieben" Handelsblatt, vom 10.12.2002"Do not put another dime into the stock market before reading thisbook. In all the millions of words that have been written about theEnron scandal, these are the first that really explain, in a wayanyone can understand, what actually happened in the greatest stockswindle of modern times. You'll learn what Enron's business reallyconsisted of, how the accounting for it really worked, and who thekey executives really were? in particular chairman Kenneth Lay, theproselytizing son of a Missouri preacher, and Lay'sprotégé, Jeffrey Skilling, who earned the nickname ofDarth Vader for his ruthless behavior. You'll follow Enron's foraysinto everything from the Internet to the California energy market,learning how Skilling and Lay influenced Wall Street analysts tosay only favorable things about the company, and what happened tothe analysts who didn't oblige. And you'll behold the inevitabledoom that eventually comes to shareholders who believe that risingstock prices are proof of increasing value. In the end they may beproof of nothing more than what the world has now come to know as"Enronitis." This is the book that explains what that word reallymeans." --Christopher Byron, author, Martha Inc. "The Enron story, for most of us, is a monster. Fusaro andMiller clarify what went wrong in a manner that allows anyone toget their arms around the beast quickly, without killing oneself."--Bill Crawford, former Chicago Tribune financialwriter and Pulitzer Prize winner "The authors' sharp insights into Enron's self-destructiveculture provide a clear road map into its massive failure."--Peter Behr, Washington Post financial writer
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