Harness the power of real options
Real options theory is based on the Nobel Prize--winning work onfinancial options, and has captured the interest of executives,managers, and investors who need to understand the futureprofitability of an asset. Originally developed to value technologyinitiatives and companies, the method is now being applied broadlyacross various businesses and industries. The Real Options Solutionoffers comprehensive coverage of the real options approach with afive-step framework and examples for applying the author's uniquetotal value model based on real options analysis. This approachwill help executives and investors minimize the risk of committingto new ventures and delivers a framework flexible enough to applyto business initiatives in all types of companies.
F. Peter Boer
Accounting Bewertung Finanzanalyse Rechnungswesen Valuation
Drawing on the concepts of his earlier book, Valuation ofTechnology, and on his extensive experience as a senior executivein R&D intensive industries, Peter Boer, in his new book TheReal Options Solution, has provided vital and quantitative newinsight for those investing in an increasingly risk-dominated andvolatile marketplace. In The Real Options Solution the authorcombines traditional economic evaluation with strategic evaluationbased on option theory?on the possible courses of action (options)that transcend the purely economic evaluations in both time andvery frequently economic and other returns. This excellent bookshould be required reading for venture capitalists and indeed boththose in, and those contemplating entry into today?s and tomorrow?smarkets. The basic ideas here are both simple?like all really goodideas?and potentially very powerful as exemplified in Boer?scharming presentation of Queen Isabella?s investment in Columbus?sfirst voyage. (D. Allan Bromley, Yale University)
Dr. Boer?s ideas about the economics and management ofindustrial R&D have had a significant impact. This novel andwonderfully written book provides a modern framework for theanalysis of high-risk, high-reward endeavors, which includeresearch and development. The methodology has great intellectualappeal: it integrates real options analysis and net present valueanalysis, thus capturing the traits of the ?new? and ?old?economies in the same analytical framework. This it does in apractical, pragmatic manner, suitable to real-life problems inopportunity (and risk) management. (L. Louis Hegedus, Senior VicePresident, Research & Development, ATOFINA Chemicals, Inc.)
The Real Options Solution should be read by CEOs, investors, andanyone else interested in making sense of our markets and oureconomy. (Jeffrey E. Garten, Dean, Yale School of Management)
This book is exciting?[Boer has] taken an intellectuallychallenging subject and made it very interesting. (Jeffrey M.Lipton, President & CEO, NOVA Chemicals)
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