Marketing Management

Beschreibung

This popular and comprehensive book focuses on all aspects of planning, coordinating, and executing marketing strategy, including all the main terms and concepts associated with marketing management. Cases integrated throughout the text provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope.

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Douglas J Dalrymple

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Marketing Marketingmanagement Wirtschaft / Werbung, Marketing

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