Complete Guide to Internet Publicity
Creating and Launching Successful Online Campaigns
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Beschreibung
Strategies for grabbing-and holding-an audience's attentiononline
The definitive resource for PR and marketing professionals, thissequel to Steve O'Keefe's best-selling classic Publicity on theInternet (0-471-16175-6) provides detailed, how-to instructionson planning, designing, implementing, troubleshooting, andmeasuring the results of online campaigns. Throughout the book, theauthor enlivens his coverage with inspiring and instructivevignettes and case studies of successful campaigns. Steve O'Keefecovers everything the reader will need to get up to speed on searchengine optimization, newsletters, news rooms, e-mail marketing,e-mail merge software, syndication and affiliate programs, andbuilding in-house publicity operations.
Companion Web site features customizable Word and HTMLtemplates, weekly live discussions groups, and valuable resourcelistings.
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Steve O'Keefe
Themen in »Complete Guide to Internet Publicity«
Computer Science Informatik Internet Internet Business Marketing Öffentlichkeitsarbeit
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"a valuable insight into a burgeoning area of research" (BritishJournal of Cardiology, March 2002)
"...the book can be recommended to anyone planning a majorinternet-based publicity campaign..." (www.freepint.com, 11 July2002)
"...every topic is clearly explained...as guide books go this isthe best one I have read to date..." (M2 Best Books, 17 September2002)
"...the discipline and meticulousness of his techniques alone -demonstrated in his interesting chapter on e-mail news releases -certainly inspire..." (Marketing, 21 November 2002)
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