Achieving Business Value from Technology
A Practical Guide for Today's Executive
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Beschreibung
PRAISE FOR ACHIEVING BUSINESS VALUE FROMTECHNOLOGY
"Clearly, IT investments have never before played such a criticalpart in business growth. The book addresses the weakness existingin most management systems involving the lack of a systematicprocess to realize the economic benefits of the IT investment andprovides a clear A-Z methodology for business to bridge this gap.This book is clearly written for all levels and backgrounds inbusiness management and is a must-do for those whose businessinvolves IT, is considering IT, or would like to significantlytailor IT investments for their economic advantage."
--Professor Richard P. Wool, University of Delaware, Presidentand CEO, Cara Plastics Inc.
"Tony Murphy addresses the difficult question of the value of ITinvestments head on. He translates an elegant theory into effectivepractice. The case studies in the book effectively reinforce hiskey messages."
--Dr. Dermot Moynihan, Senior Vice President, World WideChemical Development, GlaxoSmithKline
"This book is the answer to most CIOs' need for awell-structured, pragmatic, and easily implemented set of tools andpractices designed to answer the universal problem of managing andmeasuring IT's contribution to the business. Tony Murphy's uniqueblend of practical experience, industry best practice, andexcellent communication skills provides the reader with avaluable-and highly readable-guide on how best to achieve thatelusive objective of reliably realizing the business benefits of ITinvestments."
--Michael Rice, oup Director of IT, Kerry Group plc
"At Oxfam we are one year into a three-year IT strategy based onthe principles Tony Murphy lays out in this book, and there is areal, positive difference in how IT is perceived, and in its realstrategic position within the organization. If you have everwondered just how you can gain strategic alignment for your ITfunction, and then how to make the practical link to IT investmentfor the organization, Tony has provided a framework that joins themboth."
--Simon Jennings, Head of Information Systems, Oxfam GB
Autor*in
Tony Murphy
Themen in »Achieving Business Value from Technology«
Business & Management Business Technology Technologie Unternehmenstechnologie Wirtschaft Wirtschaft u. Management