Visual Data Mining

Beschreibung

Marketing analysts use data mining techniques to gain a reliableunderstanding of customer buying habits and then use thatinformation to develop new marketing campaigns and products. Visualmining tools introduce a world of possibilities to a much broaderand non-technical audience to help them solve common businessproblems. * Explains how to select the appropriate data sets for analysis,transform the data sets into usable formats, and verify that thesets are error-free * Reviews how to choose the right model for the specific type ofanalysis project, how to analyze the model, and present the resultsfor decision making * Shows how to solve numerous business problems by applyingvarious tools and techniques * Companion Web site offers links to data visualization andvisual data mining tools, and real-world success stories usingvisual data mining

Autor*in

Tom Soukup

Themen in »Visual Data Mining«

Computer Science Data Mining Database & Data Warehousing Technologies Datenanalyse Datenbanken u. Data Warehousing Informatik

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