Perspectives on Strategy from the Boston Consulting Group

Beschreibung

A collection of the best thinking from the highly acclaimed management consulting firm. For the past thirty years, BCG has changed the face of business with their innovative thinking in such areas as brand management, marketing strategies, leadership, and customer value. Now, for the first time, you can read up on all of BCG's groundbreaking ideas under one cover.

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Carl W Stern

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Strategische Planung Wettbewerb Wirtschaft / Werbung, Marketing

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