Clickstream Data Warehousing

Beschreibung

"Clickstream" refers to the series of clicks entered by a customer as he or she navigates a Web site. A Web-enabled warehouse needs to track each of these clicks to get a meaningful picture of who the customer is and what products and services he or she may want to buy. In this book, the authors show how to capture this information in a data warehouse so that it can be used for better customer support and decision-making.

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Mark Sweiger

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