Proven Strategies in Competitive Intelligence
Lessons from the Trenches
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Beschreibung
Tested-in-the-trenches competitive intelligence techniques usedat today's top companies
This book brings together the best thinking and practices incompetitive intelligence (CI) currently being used at many oftoday's most successful companies. Featuring contributions fromleading industry executives, it covers CI strategies across a widerange of business functions, including marketing and sales, marketresearch and forecasting, product development, and teams.
* The only book on the subject offering a comprehensive view ofCI, from the CEO down to the tactical CI team
* Numerous case studies vividly illustrating cutting-edge CItechniques in action
Autor*in
John F. Prescott
Themen in »Proven Strategies in Competitive Intelligence«
Business & Management Business & Management Special Topics Spezialthemen Wirtschaft u. Management Strategische Planung Wettbewerbsstrategie Wirtschaft / Management Wirtschaft u. Management