Competitive Success, How Branding Adds Value

Beschreibung

This book explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. Competitive Success: How Branding Adds Value will describe the latest brand frameworks, emphasizing their practical applications. The book will present a comprehensive review of the entire brand spectrum, including: * Brand strategy * Implementation * Customer/brand insight * Resource allocation * Performance measurement The book will be organized around the following eight themes: Section 1: Brand Overview Section 2: The Brand's Future: Understanding the Importance of Brand Destiny Section 3: Brand Strategy for the 21st Century Section 4: Creating and Developing a Brand Culture Section 5: The Brand Experience Section 6: Brand Measurement Section 7: How Brand Management Works

Autor*in

John Andrew Davis

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Business & Management Markenzeichen Marketing Marketing / Management Marketing Management Wirtschaft u. Management

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