Convergence

Beschreibung

Convergence: User Expectations, Communications Enablers andBusiness Opportunities offers a user-centric andbusiness-oriented analysis of the rapidly changing communicationsindustry. Clear summaries of key technology areas provide thebackdrop for an extensive analysis of the expectations set by usersand the challenges and opportunities this presents tocompanies. The process of convergence is characterised by complexinteractions between different technical fields, business areas andend-user relations, where traditional telecommunications services,internet-based services and media broadcast services are blendinginto a continuum of rich new offerings. With these changes theexisting hardwired links between user services and specificindustry segments are rapidly dissolving. * Presents guide to end-user market trends and expectations * Includes models and analysis of new industry structures anddynamics * Contains comprehensive discussion of innovation as a businessdriver * Provides wide range of references to reflect thecross-disciplinary scope of convergence * Offers motivation and suggestions for refocus of key businessstrategies Convergence bridges the fields of business, economics,technology and social studies and analyses business models andpractices from across a range of industry segments. The wide scopemakes the book an ideal text for technically-minded executives,business-oriented engineers and anyone with an interest in theintricacies of the convergence triggered market changes.

Autor*in

Christian Saxtoft

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Business & Management Drahtlose Kommunikation Electrical & Electronics Engineering Elektrotechnik u. Elektronik Mobile & Wireless Communications Strategic Management Strategisches Management Wirtschaft u. Management

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