Smarter, Faster, Cheaper

Beschreibung

Save time and money in building, marketing and promoting yourbusiness With huge recent shifts in the way enterprises are built,marketed, and monetized, these are "wild west" times for business.In this new landscape, entrepreneurs and small business ownersactually have an edge in marketing without spinning their wheels orgoing broke. Smarter, Faster, Cheaper gives you an innovative,approachable new guide on how to market, promote and improve yourbusiness drawing on real world examples and offering practicaladvice as opposed to fluffy theory. It presents a complete roadmapfor marketing and promoting your business with the latesttechniques. * Draws from author David Siteman Garland's extensive experiencesas a successful entrepreneur * Based on countless interviews with successful leaders,including conversations with entrepreneurs and owners of businesseslarge and small * Strategies and ideas are easy to understand, digest, andimmediately put to use From learning when to skimp and when to splurge to mastering theart of online schmoozing, Smarter, Faster, Cheaper will saveyou time, money, and aggravation whether you're building your tenthbusiness or your first.

Autor*in

David Siteman Garland

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Business & Management Klein- u. mittelständische Unternehmen u. Existenzgründung Klein- und Mittelbetrieb Small Business & Entrepreneurship Wirtschaft u. Management

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"State of the art nuts and bolts for the modern marketer." --Seth Godin, author, Linchpin "A great read for passionate entrepreneurs looking to markettheir businesses by inspiring, educating, and entertaining." --Tony Hsieh, #1 NY Times bestselling author of"Delivering Happiness" and CEO of Zappos.com, Inc. "In his smart and practical book, David Siteman Garlandshows how to deploy your personality, passion, and knowledge toturbocharge your marketing. This no-nonsense guide will helpentrepreneurs large and small spread their message and build theirbusiness." --Daniel H. Pink, author of DRIVE and A WHOLE NEWMIND "David is energy, passion, and execution rolled into onepackage. Bet against him at your peril. David Siteman Garland is atrust agent and future king." --Chris Brogan, NYT Bestselling author of a TrustAgents "David brings to business marketing something that isessential to your success, motivation and passion. The stories andlessons shared here are rich with real advice wrapped in vitalityand proven through experience. Take this book and go earn yoursuccess!" --Brian Solis, author of Engage, the complete guide forbusinesses to build, cultivate, and measure success in the socialWeb "If you love to spend buckets of money on traditional adsand you can't wait to cold call sales prospects then youdon't need this book. But if you're looking forno-nonsense ideas on reaching buyers, then read this book rightnow. It's a fast read because Garland isnon-boring." --David Meerman Scott, bestselling author of The NewRules of Marketing and PR "If you're in to boring marketing books take a pass - thisbook reads like an enthusiastic success coach urging you togreatness." --John Jantsch, author of Duct Tape Marketing and TheReferral Engine
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