It's the Customer, Stupid!

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Praise for It's The Customer, Stupid! "Way too many talk about customer service and way too few deliver it. Maybe that's because they don't know the tangible actions to take. That just changed. Buy this book and do what it says." -Larry Winget, television personality and author of five bestsellers, including Your Kids Are Your Own Fault "in his simple, direct, and irreverent style, Michael Aun uses humor to tell it like it is: you had better care for your customers, stupid, or they'll find someone else who will!" -Barbara Glanz, speaker and author of CARE Packages for Your Customers "Michael Aun is a highly successful businessperson and excellent communicator. Not only does he know what it takes to get and keep customers, he's able to communicate his wisdom in an engaging and entertaining way." -Mark Sanborn, author of The Fred Factor "This book will teach you how to turn customer relationships into perpetual assets. Michael Aun is so far in the lead on this, he's doing something else--he's unbeatable with customers." -Alan Weiss, PhD, author of Million Dollar Consulting, Million Dollar Speaking, and Million Dollar Coaching "Michael offers profound insights around a single, powerful theme: that profitable organizations understand their business is customer service no mater the product." -Howard Putnam, former CEO, Southwest Airlines, and author of The Winds of Turbulence
Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't. * Get proven steps to REALLY put your customer at the center of what you do * Distinguish your business from the competition by understanding the principle that good sales ARE good service * Author received the Toastmasters "World Championship of Public Speaking" award and is also a full-time businessman practicing what he preaches daily It's the Customer, Stupid! reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!

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Michael A Aun

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Business & Management Business Self-Help Ratgeber Wirtschaft Wirtschaft /Ratgeber Wirtschaft u. Management

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