Corporate Blogging For Dummies

Beschreibung

Establish a successful corporate blog to reach yourcustomers Corporate blogs require careful planning and attention to legaland corporate policies in order for them to be productive andeffective. This fun, friendly, and practical guide walks youthrough using blogging as a first line of communication tocustomers and explains how to protect your company and employeesthrough privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an idealway to offer a conversational and approachable relationship withcustomers. You'll discover how to prepare, execute,establish, and promote a corporate blogging strategy so that youcan reap the rewards that corporate blogging offers. * Shares best practices of corporate blogging, including tricksof the trade, what works, and traps to avoid * Walks you through preparing a corporate blog, establishing astrategy, promoting that blog, and measuring its success * Reviews the legalities involved with a corporate blog, such asdisclaimers, terms of service, comment policies, libel anddefamation, and more * Features examples of successful blogging programs throughoutthe book Corporate Blogging For Dummies shows you how to establisha corporate blog in a safe, friendly, and successful manner.

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Douglas Karr

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"Great chunks of information about blogging, social media, andsearch engine optimization that will help anyone with a blog (notjust those in corporations)." (Liz Strauss, author of SuccessfulBlog, www.successful-blog.com) "If you want to be an effective corporate blogger, let's faceit...you really need this book" (Brian Clark, founder, Copyblogger,(tweeted on August 12th - http://twitter.com/copyblogger/status/20944026463)
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