Powerlines
Words That Sell Brands, Grip Fans, and Sometimes Change History
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Beschreibung
Powerlines, the exceptional slogans that people remember long afterthe campaign ends, stand out from the barrage of marketing messagesconsumers face each day. A product, service, company, candidate, oran organization with a powerline outshines the competition everytime.
Steve Cone, author of Steal These Ideas!, reveals thesecrets to contemporary marketing's biggest mystery: how to conjurethe phrase that will make a product irresistible and memorable.This book restores the lost art of creating killer slogans to itsproper place: front and center in every campaign.
Drawing on examples of great and not-so-great lines frommarketing, politics, and popular culture, Cone provides anirreverent, intelligent, and insightful primer on a singularlyimportant aspect of brand building.
Silver Medal Winner, Advertising/Marketing/PR/Event PlanningCategory, Axiom Business Book Awards (2009)
Autor*in
Steve Cone
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Business & Management Wirtschaft Wirtschaft u. Management
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"An important primer. Steve Cone shows how picking the right wordsoften makes the difference between success and failure."
--Larry King
Host of Larry King Live
"Marketing guru Steve Cone rediscovers the lost art of greatslogans, mottos, and taglines. The lesson? Be all that you can be.Shots can still be heard 'round the world. Things go better withinspired taglines. And that's the way it is."
--L. Gordon Crovitz
Former publisher, The Wall Street Journal
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