Deena B. Katz, CFP, a preeminent authority on practice managementand an internationally recognized financial adviser, presents acomprehensive guide to running a professional financial planningpractice.
To create this book, Katz updated, revised, and combined her twoacclaimed books Deena Katz on Practice Management (1999) andDeena Katz's Tools and Templates for Your Practice(2001).
In this newly expanded volume, she presents the essentials on howto help a practice thrive side by side with the tools and templatesneeded for the everyday operation of your firm.
This new volume offers guidance on practice-management issues:
* setting up an office
* systems and technology
* administration and staffing
* marketing
* growing as the market changes
* hanging on to clients for the long term
* succession planning when the time comes
This comprehensive resource provides sample forms, worksheets,templates, letters, brochures, and collateral materials developedand refined by top wealth managers and planners.
From keeping the business running well by designing dynamiccollateral material, to considering plans for retirement, Deena B.Katz guides advisers through every challenge a financialplanning business will face.
Deena B. Katz
Finance & Investments Finanz- u. Anlagewesen Institutional & Corporate Finance Institutionelle Finanzplanung
"Never has so much useful, practical information been compiled inone place for the financial advisory practice."
--Bob Veres
Publisher, Inside Information newsletter
www.bobveres.com
"The chapter 'The Killer Process' alone is worth the price ofthe book. Systematizing your practice is one of the major keys tosuccess in this business, and Deena gives you a step-by-step guidefor doing exactly that."
--David J. Drucker, MBA, CFP
President, Drucker Knowledge Systems
Principal, Virtual Office News LLC
"Deena Katz continues to make important contributions to thebusiness of financial advice. She brings years of practicalexperience in forming, merging, and growing a successful advisoryfirm, combined with insight she has gained as a teacher offinancial-planning principles to college students. The result is areference that advisers at every level will find helpful to havehandy when trying to sort through critical practice-managementdecisions."
--Mark Tibergien
Chief Executive Officer, Pershing Advisor Solutions LLC
"The power behind these very practical tools and tips is thatthey are rooted in Deena Katz's solid track record ofaccomplishment. She matches the theory with the reality of thebusiness."
--Dale E. Brown, CAE
President & CEO, Financial Services Institute, Inc.
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