Steal These Ideas!

Beschreibung

Working for nearly thirty years with and for leading companiesincluding Citigroup, American Express, Epsilon, Apple, andFidelity--with notable political and not-for-profit campaignsalong the way--Steve Cone has the kind of hard-earned,high-level experience that translates into valuable, tested ideason what really works--and doesn't--inmarketing. In Steal These Ideas! Cone delivers hundreds of pearls in asharp, no-nonsense, and witty style on all facets of marketing,branding, and advertising with all the candor and freshness onewould expect from a knowledgeable good friend in thebusiness. Illustrated throughout with examples of the good, bad, and ugly inadvertising, this is the secret stuff that no one ever teaches.Anyone can now steal these ideas and become a marketing startoday.

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Steve Cone

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Allg. Marketing Business & Management Introductory Marketing Wirtschaft u. Management

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"A busy executive's dream. . . . Pepperedwith practical lessons and engaging anecdotes. All in all, thereare plenty of ideas here worth stealing." --The Wall Street Journal "Cone discusses the value of conferring a'personality' upon a product, business or service as away of subtly--but powerfully--making a connection tocustomers. All successful politicians do just that, and the'marketing secrets' in the book are really ways tocreate that type of bond. Along with his practical advice,Cone's insights into the thoughts behind the words areinvaluable." --Miami Herald"Marketing mavens who treasure their jobs--or betteryet, want to move ahead--will find themselves constantly usingCone's incredible cache of ever-insightful tips and ideas astheir guide to innovation and success." --Steve Forbes, CEO, Forbes Inc. "With Steal These Ideas! Steve Cone provides a clearand no-nonsense guide for getting it done now." --Faith Popcorn, Founder and CEO, Faith Popcorn'sBrainReserve "Loaded with lots of great marketing ideas. A steal at only$18.95." --Al Ries, Author of The Origin of Brands "I thought I would never need to read another marketing bookuntil I picked up Cone's fun, fast, and fantastic guide thatcan help any size business anywhere immediately go from ho-hummarketing to world-class." --Jon Linen, Vice Chairman, AmericanExpress "With lots of good information on key marketing topics, SteveCone breaks down branding issues and delivers them with arefreshing approach and wry sense of humor." --Claire Rosenzweig, CAE, CPMP, President,Promotion Marketing Association, Inc. "It's not getting easier out there. So what's oneto do? You need the hard-earned lessons provided by campaigns thatworked and someone who can extract their secret ingredients. SteveCone does all that with a true knowledge of our craft and theno-nonsense approach of someone who knows, understands, andrespects consumers. Does he reveal too much? Yes! Now, some of thebest secrets in our industry are all in one place for all tosee." --Daniel Morel, Chairman and CEO, Wunderman "Entertaining, informed, accessible--Steal TheseIdeas! is all that and more. I've been faxing pages toclients with a note saying, 'Hey, read this. It's bysomeone who learned from the same mistakes you're making andcan make it all better.'" --Richard Laermer, CEO, RLM PR, Author of FullFrontal PR "This book is filled with practical advice for marketers,and the considerable insight that Steve Cone provides can be usedevery single day. The lessons he learned and shares are theculmination of his unique career as a marketing visionary for morethan three decades." --Adam Aron, Chairman/CEO, Vail Resorts (Vail, CO)
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