Agency Account Handling

Beschreibung

Agency Account Handling strives to distinguish between good accounthandling and great account handling. This book will help you understand the wider picture of clientservicing, give you satisfied customers and allow you to go home atnight with a smile on your face. In reality it may not avoid allthe 'blood, sweat and tears' but it will certainly reduce them to amanageable level. Good account handlers know instinctively most of the principlesassociated with effective client servicing. What results in greataccount handling is the difference an individual makes, all thoselittle agency touches that add up to a competitive advantage and,essentially, the decision by an individual to concentrate on theright mix of priorities which will produce the most effectiveresults. It should inspire people to strive for satisfied clients, fulfilledprofessional lives and strong client service departments. "This book is a beacon for account handlers, giving insight,confidence and experience, whether you read it cover to cover ordip into relevant sections. It shines a light on the path to success for burgeoning careers andwily old dogs alike." --Steve Aldridge, Creative Partner, Partners Andrews Aldridge "Indispensable! A soup-to-nuts analysis of all aspects of accountmanagement. A must for any ambitious account handler, from anydiscipline, who wants to further their career." --Suki Thompson, Managing Director, The Haystack Group "There is much to recommend Mike's book. First, it fills a gap inthe market. I haven't come across anything on great accounthandling practice, previously. Second, it has terrific depth andbreadth. But what makes Mike's book really special is that it is abook to learn from. Having worked with Mike a lot over the lastfive years I know that he knows his stuff. What I hadn't realisedis that he has a rare gift for imparting his stuff in theinfectious way that is a pleasure to learn from." --Malcolm White, Executive Planning Director, Euro RSCG London

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Michael Sims

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Business & Management Wirtschaft Wirtschaft u. Management

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