Managing Reputational Risk

Beschreibung

Managing Reputational Risk shows how any organisation canapply simple risk management principles to build stakeholderconfidence and safeguard and enhance reputation. It positionsreputation and its associated threats and opportunities where theyrightfully belong: in the domain of the board room, at the heart ofgood corporate governance, leading-edge strategy development,effective risk management, corporate responsibility, comprehensiveassurance and transparent communications. * Illustrates, through numerous examples of good - and not sogood - business practice, the importance of respecting andnurturing reputation as a critical intangible asset. * Demonstrates how mastery of reputation risks can enable anorganisation to be seen as responsible and responsive, as well asequipping it to meet the challenges that lie ahead.

Autor*in

Jenny Rayner

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Business & Management Finance & Investments Finanz- u. Anlagewesen Institutional & Corporate Finance Institutionelle Finanzplanung Investments & Securities Kapitalanlagen u. Wertpapiere Reputation Wirtschaft Wirtschaft u. Management

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"...Managing Reputational Risk demystifies reputationrisk management, making it accessible to the board..." (ACCANewsletter) "... brings together the latest ideas for helpingcompanies tackle the growing list of reputational risks."(Economist, 22nd Jan 04) "... extremely thorough and careful coverage ofmanaging reputational risk..." (Change ManagementMonitor, May 04)"In this timely volume, Jenny Rayner demystifies the concept ofcorporate reputation and shows that a good reputation restsultimately on good management. Directors, executives and managerswill appreciate her comprehensive and practical guidelines forbuilding reputational capital and managing reputationalrisk." Professor Lynn Sharp Paine, John G. McLean Professor of BusinessAdministration, Harvard Business School and member of the USConference Board's Commission on Public Trust and PrivateEnterprise. "This is an important book. Reputation is a key driver ofshareholder value, yet very few companies manage it with anythinglike the competence they accord to their tangible assets. The greatstrength of Rayner's approach is that she shows that effective riskreputation risk management must be at the heart of effectivegovernance and leadership, and emphatically not something thatshould be left to the PR spin-doctors." Dr Craig Mackenzie, Head of Investor Responsibility, InsightInvestment, HBOS plc and Deputy Chair, FTSE4Good AdvisoryCommittee. "Reputational risk and the protection of brand are becoming evermore important, demanding attention at Board level. The impact ofreputation on investor sentiment means that excellent reputationmanagement should be a top priority...a good reputation requiresstrong leadership from the top...This book will be a necessity fordirectors and managers...it demonstrates how simply anyorganisation can apply risk management principles." The Right Hon Lord Hunt of Wirral, Senior Partner, BeachcroftWansbroughs Solicitors and former Cabinet Minister "This book contains practical reasoned advice that business leaderswho are fearful of losing their personal or corporate reputationwould do well to read. Building trust through setting the tonebased on consistently held values is the right starting point tobuild reputation." Philippa Foster Back, Director, Institute of Business Ethics "Risk reporting and management is a bit of a new frontier foraccountants. And it is a frontier that seems to constantly expandto embrace new aspects. Post-Turnbull, the management ofreputational risk ought to feature strongly on the professionaldevelopment agenda of all accountants. So this is a timelypublication. In the UK, a mandatory Operating and Financial Reviewstatement will soon be with us and finance directors are going toneed a route map through the reputational maze. This book providesone." Roger Adams, Executive Director, Technical, Association ofChartered Certified Accountants "Reputational risk is becoming increasingly important to a widerange of organisations. The Institute of Internal Auditors - UK andIreland welcomes this publication, which gives excellent guidanceto help organisations identify, assess and manage theserisks." Terry Cunnington, IIA Deputy President "If reputations are valuable assets, then companies have tolearn to manage, not only the upside potential of gain frombuilding good reputations, but the downside risks of reputationloss. Rayner's book makes a convincing case for boardroom-levelfocus on reputation risk based on analysis and understanding of thevalue drivers of reputation. A must-read at the top!" Charles J. Fombrun, Executive Director, The Reputation Institute,and Professor Emeritus, Stern School of Business, New YorkUniversity
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