The Future of the Multinational Company
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Beschreibung
Recent Events -from September 11, to the anti-globalizationprotests to the collapse of the high-tech boom have accentuated thesense that the global economy is moving into uncharted watersBringing together the leading authorities on globalization andinternational business The Future of the MultinationalCompany looks ahead to the new challenges facing multinationalfirms and predicts what the multinational company will look like inten years time.
* Brings together the leading authorities in the field of global/ international busi-ness.
* Accademically rigourous but accessible ·
* Addresses a topic of concern to practitioners and academicsalike
Autor*in
Julian Birkinshaw
Themen in »The Future of the Multinational Company«
Business & Management Strategic Management Strategisches Management Wirtschaft u. Management
Stimmen zu »The Future of the Multinational Company«
"...a wealth ofinformation..." (Transnational Corporations, June 2006)
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