The Partnering Imperative

Beschreibung

There is no shortage of strategic reasons for taking partneringseriously in today's converging and colliding marketplace. However,there certainly is a lack of credible explanations as to why somany fail. This book provides the ingredients for successful businesspartnerships. It identifies the value that effective partnershipscan generate, the reasons why so many run into difficulties, andthe imperatives for leaders who want to make partnering work in aglobalized, digital world. A powerful series of insights into one of the major issues of ourtime: how to create a partnership that generates innovation andother key advantages. Original, perceptive, wise and easy to read.-Dr Charles Hampden-Turner, Cambridge University, Judge Instituteof Management Studies Deering and Murphy have written with great clarity and insight on adifficult subject. Partnering will continue to grow in importanceas firms shrink in size and look outside their boundaries for someof their critical resources. This book offers clear and practicalguidelines for the manager who has to grapple with the multileveland multicultural complexities of the partnering process. I highlyrecommend it. -Max Boisot, Snider Center for EntrepreneurialResearch, Wharton Business School

Autor*in

Anne Deering

Themen in »The Partnering Imperative«

Business & Management Strategic Marketing Strategisches Marketing Wirtschaft u. Management

Stimmen zu »The Partnering Imperative«

"...a well presentedbook with an important message..." (Long Range Planning,June 2006)
()

Details

Link teilen