E-learning Strategies

Beschreibung

As more than 90% of spending on the Internet comes from brick andmortar companies it is these operations that will form the clientbase for e-learning. This book shows those companies how to gete-learning implementation right first time. Don Morisson exploresand explains the whole implementation continuum - strategy, vendorselection, technology, implementation, culture change, contentdevelopment and delivery. Most importantly he stresses that thesuccess or failure of an e-learning initiative is directly relatedto the underlying strategic thinking. Written for a more mature,second generation e-learning market the book provides apractitioner's handbook to both guide the novice and inform theveteran. * Focuses on the reader's needs * Focuses on the strategic issues of e-learning * Informed by key business drivers * Supported and endorsed by PWC Readership: Senior managers including CEOs, CIOs, CLOs, HRDirectors, middle management responsible for implementing and/ordelivering e-learning, consultants

Autor*in

Don Morrison

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Business & Management Wirtschaft Wirtschaft u. Management

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"...This is a comprehensive tome on e-learning...whereveryou are on the e-learning journey Morrison's book should havesomething for your organisation..." (E-Learning Age, May 2003) "...is densely packed through, informative andwell-researched. The direct language makes the somewhat dauntingappearance surprisingly easy to digest..." (Training Journal,September 2003)
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