Electronic Commerce

Beschreibung

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

Autor*in

Paul Timmers

Themen in »Electronic Commerce«

Business & Management Business Technology Business-to-Business Electronic Commerce Unternehmenstechnologie Wirtschaft / Werbung, Marketing Wirtschaft u. Management

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"Because so much of the Internet is new, much of the work ispredictive, though Dr. Timmers grounds the issues in applicationsofthe Internet by existing companies. The book comprises a rich mixof the theoretical along with numerous case studies." --BruceMcWilliams , , "One of the most helpful features of this book is the flexibleapproach to forecasting the future of B2B e-commerce . . . .Sections I would particularly recommend are those ondisintermediation and on the convergence of B2B and B2C markets . .. My hot tip? If you can't plough through the whole book, the lasttwo pages are a useful summary -and don't miss out on the casestudies." --Margaret Morrison, Knowledge Specialist in the area ofElectronics and High-Tech, Anderson Consulting "This book is a very good and systematic guide from key andsuccessful B2B stories, to generic business models, to globalmarketing and branding, to technical guidance and finally tobusiness-business vision. A MUST - HAVE BOOK for managers andpractitioners of B-B commerce at the right time with the rightquality." --Vaggelis Ouzounis, "... gives an excellent grounding into business to businessinternet trading. If you are interested in this subject then buythis book." --Graham Hutton, Consultant in Strategy and e-business,Strategy, May 2000 "Business to business e-commerce is a revolution because of theprofound impact it has on the way businesses are run... a valuablecontribution to all of those who want to analyse thebusiness-to-business developments in both Europe and America. Whenyou read this book you are convinced that, re-phrasing Shakespeare,'B-2-B, or not to be; that is the question'" --Erkki Liikanen,Member of the European Commision, Enterprise and InformationSociety
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